Our Team
MakeOrNot is built by operators and system thinkers — not by trend observers.
Founder | Strategy & Product
Hui Liu
Hui leads product strategy, market validation, and operational design.
With a background in finance, supply chain, and brand execution, she has built and operated a consumer beverage brand end-to-end — from product R&D and compliance to real-world menu performance.
Her work focuses on turning creative ideas into repeatable, measurable decisions grounded in cost, feasibility, and market reality.
Co-Founder | Systems & Decision Architecture
Shaocong Lin
Shaocong designs the underlying decision systems behind MakeOrNot.
Trained in systems architecture, data modelling, and risk-based decision frameworks in Northeastern University, he specialises in converting experience-driven judgement into structured, executable system logic.
He has led the architecture of multi-module decision platforms covering signal processing, constraint modelling, and feasibility validation — ensuring outputs work under real-world operational conditions.